South Korean juggernaut BTS have been announced as the winners of 2021’s IFPI Global Recording Artist of the Year Award, which marks a landmark moment for the recording industry as the South Korean group become the first act to win the award for two consecutive years.
IFPI is an organization that represents the recorded music industry worldwide. The award presented is calculated according to an artist’s or group’s worldwide performance across digital and physical music formats during the year and covers their entire body of work. The award was announced at the culmination of the IFPI Global Artist Chart countdown, which revealed the top 10 best-selling artists of the year globally.
By topping the IFPI Global Artist Chart for the second year in a row, BTS (consisting of members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook) continue to make global chart history. Having become familiar faces in the IFPI Global Artist Chart since 2018, the 2020 chart saw them become the first Korean act to win the accolade, as well as the first winner to perform primarily in a language other than English.
BTS were joined in the top three of the IFPI Global Artist Chart by two-time winner Taylor Swift – who finished at #2 for the second consecutive year after previously topping the 2019 chart. Swift was the highest charting solo artist followed by Adele, who secured third place, re-entering the chart for the first time since winning it in 2015. Former Global Artist Chart winners Drake and Ed Sheeran followed at #4 and #5 respectively. Breakthrough-newcomer Olivia Rodrigo made her first impression on the chart for 2021, entering at #10.
2021 saw BTS continue their world dominance. 'Butter', which was released in May 2021, was an instant success and charted at #1 in the US Billboard Hot 100 Chart for seven consecutive weeks. In July, the group’s new single 'Permission to Dance' also debuted at #1 on Hot 100, replacing themselves at the top spot. In September, Coldplay and BTS released a new single 'My Universe' which also charted at #1 in the US. In Asia, BTS released their Japanese language greatest hits album BTS, THE BEST which topped the Oricon Year End Album Chart – the first time a non-domestic act has done so in 37 years. The CD release of 'Butter' topped the Gaon year-end charts in South Korea, incredibly the sixth year in succession that BTS have managed this feat, with six separate releases.
The IFPI Global Recording Artist of the Year Award and top 10 chart is the only ranking to accurately measure consumption across all formats (including streaming formats, digital and physical album, and singles sales) and all countries. It is weighted based on the relative value of each method of consumption.
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