With the movie theatres once again showing happy crowds at the turnstile, the uneasy equation between cinemas and the OTT platform is poised for yet another change. While the time-gap between the theatre and OTT release of a film has been a huge bone of contention between the two parties, the gap has now widened, what with Sanjay Leela Bhansali’s Gangubai Kathiawadi starring Alia Bhatt showing a massive growth at the box office with every passing day.
Apparently, Netflix, who were scheduled to stream Gangubai Kathiawadi a month after its theatrical release, have been “requested” to postpone their streaming plans by at least a month, to allow the film to grow in the cinemas. Gangubai Kathiawadi will now stream on Netflix from the last week of April.
One thing is for sure. The war between the two platforms, cinema and OTT, is bound to intensify in the coming months.
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