(G)I-DLE rebrands as i-dle on 7th anniversary, drops ā€˜G’ to embrace new era

The K-POP super girl group formerly known as (G)I-DLE has announced a rebranding, changing their name to i-dle and removing the ā€œGā€ that represented ā€œGirl.ā€ Through this change, they aim to redefine their identity beyond gender or symbolic labels. Additionally, by eliminating the parentheses, typically used to emphasize or separate elements, they signal a move toward limitless music and creative concepts as they embark on a new musical direction to celebrate their 7th anniversary.

After seven successful years in the industry, i-dle is transitioning from the name they have used since their debut on May 2, 2018, and is starting a new journey as i-dle. Members MIYEON, MINNIE, SOYEON, YUQI, and SHUHUA signify this name change ā€œi-dleā€ via their social media platforms.

The group has unveiled a new logo and symbol featuring the lowercase letters 'i, d, l, e,' with circular dots that create a structural design of dots, lines, and planes. This design represents i-dle's unlimited potential and connectivity. The symbol, depicting five ā€˜i’s coming together to form a star, emphasizes how the five unique members have unified as one, embodying ā€œi-dle.ā€ Known for their active involvement in producing, writing, and composing their albums, they will continue to show the authenticity and distinctive color of i-dle.

Following the renewal of contracts for all members with CUBE Entertainment last December, this bold rebranding signifies more than just a name change; it marks the group’s aspirations for even greater ambitions. i-dle is prepared to greet their fans with enhanced teamwork and an expanded musical spectrum.

Since their debut with ā€˜LATATA,’ i-dle has garnered immense love with hits such as ā€˜Oh my god,’ ā€˜DUMDi DUMDi,’ ā€˜HWAA,’ ā€˜TOMBOY,’ ā€˜Nxde,’ and ā€˜Queencard.’ Last year, their 2nd Full Album [2] and its title track 'Super Lady' topped both domestic and international charts, while the B-side 'Fate' experienced a resurgence in popularity. Their 7th Mini Album [I SWAY] and summer title track 'Klaxon' further solidified their status as a global music powerhouse.

Additionally, they completed their third world tour, '2024 (G)I-DLE WORLD TOUR [iDOL],' connecting with fans across 14 cities worldwide. They also celebrated significant achievements, including the ā€˜Grand Record Award’ at the 2024 Korea Grand Music Awards (2024 KGMA) and ā€˜Record of the Year’ at the 2024 Melon Music Awards (2024 MMA).

Also Read: (G)I-DLE, Joji, BIBI and more to headline Head In The Clouds New York Music & Arts Festival 2024 in May, see full line-up



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